Overview:

Michigan MSK Medicine (MSK), a medical practice specializing in musculoskeletal health, approached Woodshed Creative to develop a new logo and brand identity that would better reflect their expertise and professionalism.

Our collaboration involved a strategic approach to redefine their brand, followed by the creation of various branded materials — everything from lobby signage to appointment cards and staff uniforms — to make a memorable impression at every client touchpoint.

Challenge:

MSK needed a cohesive and professional brand identity that would resonate with their patients and reflect their commitment to quality care. Their existing branding was just an outdated logo and did not accurately represent the advanced medical services they provide. The prescription? Create a modern and trustworthy brand image that would stand out in the medical field.

Solution:

Our treatment plan began with a comprehensive brand strategy session to understand their core values, target audience, and long-term vision. Based on these insights, we crafted a new logo and visual identity package that conveyed their expertise and dedication to patient care.

Our prescription included:

• Brand Strategy Session: In-depth discussions to define MSK's brand values, target audience, and unique selling points.

• Logo Creation: Development of a modern, professional logo that reflects MSK's focus on musculoskeletal health.

• Identity Package: Comprehensive branding elements, including color schemes, typography, and visual guidelines.

• Branded Apparel: Design and production of branded apparel for MSK employees, fostering a unified and professional look.

• Business Cards & Appointment Cards: Custom-designed cards to enhance patient interactions and brand consistency.

• Office Signage: Creation of visually appealing and informative signage for the MSK office.

Execution:

The branding process was completed with meticulous attention to detail, ensuring that every element aligned with MSK's new identity. The new logo was designed to be clean, modern, and easily recognizable, encapsulating the essence of their medical practice. Colors were chosen strategically to convey trust, modern thinking, confidence, and calm.

Branded apparel and office signage were crafted to create a cohesive and professional environment, while business cards and appointment cards were designed to provide a seamless and branded patient experience.

Impact:

The rebranding effort has significantly enhanced MSK's professional image, patient perception, and quality of life. The new logo and branding elements have created a strong visual identity that sets MSK apart in the medical field. The branded apparel and office signage have contributed to a cohesive and professional atmosphere, while the business and appointment cards have improved the consistency and quality of patient interactions.

The patient is no longer experiencing symptoms of embarrassment, frustration, and slow revenue production. The practice has recently expanded it’s physical footprint, staff, and offerings to include several med-spa services.