Overview:

Kevin, KA Builders’ founder and chief craftsman, approached Woodshed after struggling to secure the high-end projects he knew they could produce. They needed a brand that reflected their quality work and attracted their ideal clientele. Woodshed Creative stepped in to renovate their brand and construct a solid marketing solution to help KA Builders to stand out in a competitive market and meet their growth goals.

Challenge:

KA Builders faced the challenge of competing in a crowded home improvement market with a logo and brand that didn’t resonate with their target audience. Their existing branding (a logo purchased online for $50) lacked the professional appeal necessary to attract the premium clients they desired. Without a more professional image, they were doomed to accept small projects and handyman jobs, underutilizing their talents. The goal was to redefine their brand identity and develop a cohesive marketing strategy that would elevate their presence and credibility.

Solution:

Our process began with an in-depth strategy session to understand KA Builders' target customers, ideal projects, and long-term business goals. This foundational step allowed us to tailor our solutions to their specific needs. Based on the insights gained, we developed a new logo, a comprehensive branding package, a sleek website, and additional branded touchpoints. Our solutions included:

• Strategy Sessions: Detailed discussions to refine target customers and project types.

• Branding: Creation of a new brand identity that reflects professionalism and quality.

• Logo Design: A custom logo that conveys trust and expertise.

• Website: A modern, intuitive website showcasing their services and portfolio.

• Business Cards: Carefully designed business cards with premium upgrades to leave a lasting impression.

• Vehicle & Trailer Graphics: Eye-catching vehicle wraps to promote their brand on the go.

• Yard Signs: Durable, attractive signs for project sites to increase visibility and FOMO.

Execution:

Following our strategy sessions with Kevin, our collaborative, four-phase rebranding process ensured that every element aligned with the founder’s vision for the future of KA Builders.

A new logo was designed to be sleek and professional, making an immediate impact; a suite of additional logo elements ensured flexibility and consistency in multiple scenarios.

A website was built to be beautiful, functional, responsive, and modern — all virtues conveyed by the company itself. The site highlights KA Builders' expertise and past projects.

Beyond the new visual identity and website, a variety of other branded items — business cards, vehicle graphics, yard signs, and even equipment decals — were designed to maintain brand consistency across all touchpoints.

Impact:

The renovation had a transformative effect on KA Builders. With a new cohesive and professional brand image reflective of their dedication to quality and modern design, they were finally able to attract the high-end clientele they had been aiming for. The new website enhances their online presence, making it easier for potential clients to find and engage with them., and the vehicle wraps and yard signs increased their visibility in the community, further establishing their reputation as a top-tier home improvement company.

For more information on KA Builders and the services they offer, you can visit their website.

KABUILDERSOHIO.COM →