Why Woodshed?
25 years of branding services.
What we do.
We’re a full-service boutique branding agency based in Cleveland, Ohio.
We help you create & amplify your message by creating strategic brand experiences to help you connect with your audience.
Our Core Services:
Brand Strategy & Design
Digital Design & Production
Print Design & Production
How we do it.
We consult. We design. We print.
We solve real business problems.
We see your project through from start to finish.
We’re all about partnerships, not transactions.
We’re small but mighty, and we love to amplify the underdogs.
We’re not afraid to push the limits, and we’re not afraid to be REAL.
Fueled by Rustbelt Hustle.
Core Values.
-
We do our best work as partners, not order-takers.
We collaborate to produce work that moves the needle for our clients.
-
We do whatever it takes to deliver what we promise.
We’re committed to doing the right thing to foster long-term relationships.
-
We do things right the first time and better the next.
We focus on refining our weakest points as we move forward.
// FOUNDER & CEO
Our Founder.
Dominic Tancredi
Dominic launched Woodshed in 1999 while pursuing a degree in Marketing and Psychology. For more than a decade, he juggled the business with performing, recording, and teaching drums professionally until focusing on amplifying Woodshed.
After years of helping fellow musicians level up, he began to help small businesses stand out from the crowd. Though he has a background in design and branding, he's most passionate about helping fellow entrepreneurs reach their potential by creating memorable brand experiences.
Giving other small business owners an edge over the big guys to help level the playing field is what gets me out of bed in the morning. I’m lucky to call several multi-decade clients friends.
When he’s not working, you might catch him walking Edison and Lucy (our Chief Barketing Officer and Head of Building & Grounds, respectively), playing drums with his tribute bands, or watching Goodfellas for the 1,087th time.
// THERE IS NO ‘I’
The A-Team.
Rock & Roll roots.
The rumors are true…we have a secret identity.
Sure, we’re not technically superheroes, but we do have an alter-ego: Woodshed Stage Art.
It all started in a spare bedroom back in 1999. Our founder Dominic designed a logo so fans would remember his band. He emblazoned that logo on everything from the kick drum to tee shirts.
With the new brand in place, audiences grew and the band negotiated more money (one bar even sold out of beer during the band’s gig!) Woodshed was born, and our clients became some of the biggest names in music.
Decades later, our designs and prints have been seen on arena stages around the world, countless times on The Grammys, every major-network talk show from “The Today Show” to “The Tonight Show”, and even on two Super Bowl Halftime Shows.
In our 20+ years of working in the music industry, we’ve learned a thing or two about helping small businesses amplify their message, cut through the noise and stand out from the crowd.
Here’s what we learned:
It starts (and ends) with authenticity.
Branding only matters if you want to be remembered.
Even the best need to be different.
Budgets and timelines are mission-critical.
A great team, solid strategy, and killer execution level the playing field.
Woodshed?
So, what’s our name mean, anyway?
“Continuous Improvement.”
Our roots are in the music industry. In the old days, to “Woodshed” meant to (literally) go out back to the ol’ woodshed and hone your craft—to practice and refine until you’re stage-ready. Musicians at all levels still “woodshed” to get their “chops” up, knowing there’s always something that can be improved before the next big show.
No doubt you’re applying that same commitment of continuous improvement to your own craft in your own industry.
We’re here to help you find your voice and find your audience so they can enjoy whatever music you make.
