Lead The Way
CONSULTING
BRANDING
DESIGN
PRODUCTION
SIGNAGE
SPECIAL PROJECTS
WEB DEVELOPMENT
Branding & Web Development.
Lead The Way is a lead-based paint inspection and remediation business based in Cleveland, Ohio, owned and operated by Charles “CJ” Piro, Jr. After years in public service, CJ launched the company to help homeowners and property managers create safer living environments. He came to Woodshed looking for a complete brand foundation—something trustworthy, professional, and easy to recognize in a competitive field.
See the project below.
Overview
Lead The Way is a lead-based paint inspection and remediation business based in Cleveland, Ohio, owned and operated by Charles “CJ” Piro, Jr. After years in public service, CJ launched the company to help homeowners and property managers create safer living environments. He came to Woodshed looking for a complete brand foundation—something trustworthy, professional, and easy to recognize in a competitive field.
Challenges:
As a new business entering a regulated and safety-focused industry, Lead The Way needed a strong, credible brand presence from day one. CJ wanted a look that would build trust with homeowners and local municipalities, while also being approachable and recognizable across print, digital, and on-site signage.
Solutions:
Woodshed developed a complete brand identity for Lead The Way, designed to communicate safety, reliability, and professionalism.
Our solutions included:
Branding & Logo Design – A modern, trustworthy mark featuring clean lines and a bold color palette inspired by safety and environmental awareness.
Color Palette & Typography – Custom selections to reinforce consistency and readability across print and digital.
Business Cards – Professionally printed cards to establish credibility in client and partner meetings. Complete with spot gloss and a soft-touch feel to create an unforgettable business card.
Website Design & Development – A clean, responsive site that clearly communicates services, credentials, and contact information, while reinforcing trust through design.
Domain Name Curation – Assisted in securing and setting up several web domains to align with the business’s geographic service area and SEO goals.
Yard Signs & Vehicle Magnets – Bold, easy-to-read designs for visibility on job sites and around the community.
Execution:
From concept to launch, Woodshed ensured every touchpoint carried the same level of polish and professionalism. The cohesive visual system positioned Lead The Way as a dependable, community-focused leader in lead paint inspection and remediation. With a unified brand and web presence, CJ is now equipped to grow his business and confidently represent his services across Northeast Ohio.
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For more information, visit LeadPaintOhio.com.
