Overview

When Michael Pasadyn decided to run for City Council in Westlake, Ohio (Ward 3) for the November 2025 election, he knew that clear, cohesive branding would be key to connecting with his community. Woodshed Creative partnered with the campaign to develop a complete visual identity and suite of promotional materials that reflected the professionalism and hometown pride of Westlake.

Challenges:

Political campaigns often face a unique challenge—standing out while maintaining trust and authenticity. For Ward 3, that meant creating a look and feel that was bold enough to grab attention but grounded enough to resonate with local voters. The campaign needed consistent branding that could scale across print, signage, and promotional materials—all while maintaining a unified message and visual tone.

Solutions:

Woodshed began with a full campaign branding system, including logo design, color palette, and typography. The color scheme was inspired by the official colors of the City of Westlake, creating an immediate visual tie to the community.

From there, we designed and produced:

• Campaign Signage – Yard signs, large-format roadside signs, vehicle magnets, and banners for maximum local visibility

• Campaign Promo Materials – Door hangers, stickers, and buttons to reach voters directly and reinforce the campaign’s message

Every piece was designed to feel cohesive, professional, and unmistakably connected to Westlake’s identity.

Execution:

Woodshed managed the design and production of all campaign materials in-house, ensuring visual consistency and quick turnaround times during the busy election season. The final suite of materials helped establish a strong, recognizable brand presence for Mike Pasadyn’s Ward 3 campaign—one that will carry through every touchpoint of his run for City Council.

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For more information, visit the official Mike P. for Ward 3 Facebook page.