Overview:

While on an island vacation, a couple of longtime friends had an idea to start a clothing brand to connect with their high-school kids and bring their laid-back vibes to the masses. They turned to Woodshed to bring their idea to life.

Challenges:

The partners knew they wanted to dive into the apparel industry but didn’t know where to start. They had some great ideas but knew they needed to develop a cohesive brand identity. They also had to somehow develop products that their target customers would love. Beyond strategy, design, and product development, they also needed a production partner and a robust e-commerce website.

Solutions:

Woodshed branded the new company, built the infrastructure, helped them launch, and seamlessly handed them the keys to run the business. Our solutions included:

• Consulting: Our team provided valuable industry insights and recommendations to help launch their budding apparel business.

• Brand Strategy: We identified and defined a specific target market, and the look & feel that would appeal to them

• Visual Identity Design: Using the brand strategy, we carefully crafted a primary logo, alternate logo variations, brand colors, and more.

• Verbal Identity Design: Beyond logos and colors, we defined the brand’s language and tone of voice to connect with their target customers in an authentic way.

• Apparel Design: We designed numerous designs for tees, tanks, and more that were a consistent extension of their brand.

• Product Development: To bring the new apparel designs to life, we carefully curated garments for the colors, quality, and fits their target customers would love.

• E-Commerce Website: We designed and developed a website and web store to sell their new apparel

• Marketing Photography & Videography: Our team facilitated a photo/video shoot to showcase their apparel in real life settings. Photos and videos were edited for marketing collateral on their website and social media.

• Apparel Production: Our team facilitated the production of sample prints and production runs of merchandise ready to sell to the masses.

Execution:

We started with several brand strategy sessions with the founders to dial in the target audience. From there, we developed a cohesive brand identity package.

Once the brand standards were established, our team got to work designing dozens of apparel graphics for the clothing line, launching with a collection of tees, tanks, and accessories that spoke to their target audience.

Our production team produced a photo/video shoot we held on-location that we later used in a series of web and social media promotional campaigns.

To complete the project, we created an ecommerce website to showcase the brand, and printed the company’s first apparel.

Impact:

Woodshed managed and delivered virtually all aspects of the apparel business launch. The team was able to take over a turn-key operation, just in time to get the boat out on the water and crack open a cold one!

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